Sam Ennis is a licensed optician and owner/operator of Goo Goo Goggles Optical, an independent optical store in downtown Victoria.

After growing up in Ontario and Quebec, Sam moved to Victoria in 2004 to attend UVic, and it soon became very clear that Victoria was the perfect place to call home. While completing an honours degree in Cognitive Psychology, she also started working in the optical field, and, in the end, being an optician in a creative environment was where she was meant to be. Now with over 19 years of experience in optical, Sam specializes in finding creative solutions, teaching exceptional customer service, and managing an amazing team of unique individuals. Along with providing a safe space for customers, one of the main focuses for Sam as an owner is to create a landing spot for her wonderful team to feel safe and seen and like they’ve found their own perfect place to call home. Sam also manages the store’s advertising, choosing to support the arts, festivals, and the Victoria Queer community whenever possible.

Sam lives in Saanich with her wife Laine and their border collie, cat, and seven chickens on a small hobby farm.